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Brilliantly is a brand I was fortunate enough to work on during my time at Loft llc. This brand has a focus in helping women navigate life post mastectomy. The brand works to provide a support network, in addition to this new product, "Brilliantly Warm" aimed at providing physical comfort as well.
My focus for this project was to develop brand imagery which reflected the playfulness and warmth of the product. I was also able to work on the early stages of the mobile app development, in addition to initial brainstorming for charging concepts.
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