Brilliantly is a brand I was fortunate enough to work on during my time at Loft llc. This brand has a focus in helping women navigate life post mastectomy. The brand works to provide a support network, in addition to this new product, "Brilliantly Warm" aimed at providing physical comfort as well.

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My focus for this project was to develop brand imagery which reflected the playfulness and warmth of the product. I was also able to work on the early stages of the mobile app development, in addition to initial brainstorming for charging concepts.